Announcing Polkadot Marketing Bounty Tranche 1 - a 90,000 DOT program to support decentralized marketing.

Today we are excited to announce the launch of Polkadot Marketing Bounty Tranche 1

This marketing bounty is implemented by a collective of people working in the Polkadot ecosystem with a direct vision to bring billions of on-chain users globally to the Polkadot ecosystem via Decentralized Marketing.

The bounty application for Tranche 1 is open from now until the end of February, 2024.

1. TRACKS

Tranche 1 consists of seven tracks, each tailored for a distinct function within the teams/entities.

APPROACH NEW TARGET AUDIENCE/USERS

With the rapid advancement of Polkadot technology, upcoming releases like Coretime, CoreJAM, and notable upgrades within parachains are geared toward creating trend-focused and essential use cases. Approaching new target audiences and users through fresh marketing teams, leveraging the existing appeal from the general market, is incredibly vital. This approach aims to generate substantial buzz, driving application-centric promotion, staking & governance demand, and enhancing the demand for Coretime/CoreJAM. Ultimately, this strategy will encourage better utilization of Polkadot's governance token and parachain tokens.

→ We are looking for: new general marketing agencies, KOLs, influencers in several Web 3.0 aspects with EXISTING good -> big impact in creating narratives. Strong accomplishment and case studies from proposers are necessary to proceed assessment.

ENTERTAIN POLKADOT LOVERS, DAILY USERS.

We see contributive social channels that actively support Polkadot daily with high quality and abilities to grow themselves among the community, fostering loyal trust in the Polkadot ecosystem are necessary to maintain operations and become the users' funnel, making Polkadot becomes an EVERYDAY routine.

→ We are looking for: Polkadot-native channels with amazing & continuous contributions go through the bear/bull time and grow significantly with increasing metrics, and gain the love from the community.

EDUCATE, TUTORIALS CONTENT FOR DEVELOPERS/USERS

Blockchain is complex, let's make users' and developers' lives easier. We believe creating useful materials/resources for educating users/developers worldwide is incredibly important. Of course, there have been many high-quality educational videos funded, so we also welcome ideas related to building a system of educational content involving the best content creators and finding ways to diversify and promote approaches to the community.

→ We are looking for:

• Dev-Rels in Polkadot diverse parachain ecosystem, or local dev-rels have strong interest in PolkadotSDK to create educational systems for other ecosystem’s developers, new generation developers to join the builders’ home of Polkadot.
• High-educational KOLs/influencers/organizations who are dedicated to bring Polkadot education to a wide global community.

MANAGE LOCAL COMMUNITIES (ECOSYSTEM UPDATE/ USERS SUPPORT/ DEVELOPER ENGAGEMENT)

Localized marketing is crucial, it ensures that our content resonates with diverse cultures (in wordsplay, art, people's ideal thoughts), fostering deeper connections and understanding among our target audiences. By tailoring local markets, we significantly increase our relevance and appeal, enhancing probability of meaningful engagement, building local trust and converting to lasting loyalty.

→ We are looking for: content creators, impactful Polkadot local speakers (Ambassadors), artists/art communities who are interested in Polkadot, NFT, and Web 3.0 technology, and community partners/developer communities to help Polkadot nurturing local communities. (For local events, I recommend going to event bounty).

AMPLIFY BRANDING FOR HIGH-TRUSTED ECOSYSTEM AGENTS.

There are numerous social accounts contributing significantly and building a Polkadot-native branding. However, this invisibly creates a barrier to expanding the target audience by relying solely on Polkadot's interest nature. As a result, these prominent brands' campaigns are constrained by limited reach. Therefore, we believe emphasizing continuous strong contributions from media/educational brands is essential by utilizing third-party platforms to advertise their messages.

→ We are looking for: ADS experts who have strong interest in Polkadot, identifying the suitable strategy for amplifying contributive Polkadot-native social accounts, and they will work closely with the teams to get a bigger impact for the ecosystem. Strong accomplishment and case studies from proposers are necessary to proceed assessment.

SPONSORSHIP FOR SPECIFIC OCCASIONS (F1 RACE, SUPERBOWL, CONFERENCES, ETC)

This could be one of the most intriguing endeavors Polkadot has ever undertaken: bringing the Polkadot branding into everyday human entertainment realms, partially creating a memorable impression of the Polkadot brand and fostering necessary curiosity within the broader blockchain/crypto community to search and explore what the ecosystem is up to. Additionally, initiatives like these branding campaigns can attract potential business partners, ranging from big enterprises to Polkadot. However, since this initiative is undoubtedly resource-intensive, it will be carefully chosen and weighed against various factors to ensure maximum effectiveness.

→ We are looking for: Trusted and high network agency with strong case studies with Web 3.0 Ecosystems.

ONE TIME CAMPAIGN (1 SPECIFIC EVENT GENERATED BY INFLUENCERS)

For maximum effectiveness in specific large-scale campaigns related to Polkadot or the broader ecosystem, we encourage promotional efforts to create narratives tied to that campaign within a specific timeframe (1-2 weeks) and to be amplified by numerous influencers.

→ We are looking for: well-known & trusted marketing agencies who have diverse relationships with KOLs/influencers in the space to help Polkadot amplify the messages as big as it could. We just need one content/ per team, so the budget will have limitations for each campaign. Content creators/KOLs/influencers who get funding from all above segments will need to cooperate with this campaign and we don’t fund extra for this if the funded amount is still valid.

2. FORMAT

All awarded funding will be in the form of DOT tokens and proposers will receive through Child Bounties, and the total grant pool for Tranche 1 is 90,000 DOT. These tokens originate from the Polkadot Treasury, which has been secured by Polkadot Marketing Collective via Ref #402.

The awards will be granted as an upfront payment to applicants, so we expect to prioritize those with a high level of competitiveness and proposals with a reasonable amount of funding. This approach allows us to assess effectiveness and continue supporting subsequent grant amounts.

Vesting will be applied to selected applicants 14-20 days after we confirm their selection.

3. HOW TO APPLY

Visit the Polkadot Marketing Bounty Application to submit your proposal, and a curator member will contact you to proceed. Ensure you include as many pertinent details in your application as possible to facilitate better decision-making. Please note that the application deadline is February 28, 2024. The Curators will review applications weekly and reach out to applicants in the subsequent weeks. We eagerly anticipate reading your applications!

Define necessary criterias to apply bounties as a proposer

1. Applicant complete on-chain identity verification (on Polkassembly)

1. Join this group (link) to present your proposal (with personal/entities account). In case the proposer is a marketing agency, will do the same, only trusted agencies are supported.
2. Applicant has a strong case study of achievement as proof of work relating to the proposer's Polkadot treasury’s proposals.
3. Be respectful to the Polkadot community, and have basic interest in the Polkadot ecosystem.

4. POLKADOT CONTENTS GUIDE

In case you have difficulties in qualifying your contents, the Polkadot Marketing Collective will cooperate with NoSpec - a group of Polkadot dedicated contributors who facilitate influencers in accurately and effectively communicating the value and advancements of the Polkadot ecosystem.

More details here

Contact: Crane (NoSpec’s leader)

Goodluck,

WAGMI - Polkadot Marketing Collective.

Get in Touch

• Polkaverse: https://polkaverse.com/12418
• X: https://twitter.com/polkadotmkt
• Telegram: https://t.me/+hZpXUieNAWMwZGI9
• Email: [email protected]